Saul Bass "In the Mood"

An Interactive Augmented Reality Experience

Design Goal:

The prompt for this project was to create an interactive augmented reality art exhibit. My goal was to immerse the participant in one of Saul Bass's famous title sequence animations. The animation then reveals the corresponding film poster and information about his creative process while designing for that specific movie.

Brand Explorations:

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Final Design Solution

Final Logo

Colors

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creme-color-swatch

#fcf7ed

orange-color-swatch

#d2441d

black-color-swatch

#000000

Icons

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3D Mock-ups

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Images from the Virtual Experience

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Contact

Email: art@racheljacobs.com
Instagram: @rachel.draws

© Rachel Jacobs 2023
Artist & Graphic Designer