Design a guide showcasing the best bakeries in San Diego. Then, create a digital mock-up/prototype of an Interactive APP for an iPhone as a companion piece to the Passion Guide project, exploring on screen what paper is not capable of executing.
After experimenting with different design approaches, I decided to move forward with a neutral color palette that carries over both the brochure and app. One stand-out element of my design, is my hand-written typography for some of the titles. It creates a warm, professional look for the projects. The illustrations on the cover of the book create an engaging experience to invite the user to read more.
Creating an app was an experience that was not an easy one. However, I learned many skills that I will be able to apply to future projects. Overall, I feel the app creates a cohesive experience in relation to the book where users with a sweet tooth have the opportunity to discover new spots around San Diego.
© Rachel Jacobs 2023
Artist & Graphic Designer