In this study, we created a brand and designed a logo and patterns for that brand.
My study is on an imaginary company I created forthe sake of this excersize, “Cesar’s Salon,” a high-end hair salon.
I started by abstracting the idea of a haircut into simple line designs.
From there, I experimented placing these designs in various containers and boarders.
I then added color and text, completing the final logo.
I abstracted this design into different patterns with different colors and eventually composed a packaging design with these patterns.
© Rachel Jacobs 2023
Artist & Graphic Designer