Type Fundamentals Book

Exploring Design through Type

 

Type Fundamentals Book

In this project, I was able to explore the ways of design through type.

All images and text came from Aaron Siskind and the Museum of Photographic Arts for the purpose of this study. 

The font I used was Univers.

This project is broken down into five sections.

Sketching Process:

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 For the first section, I was only allowed to use 10 point font and the logo:

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 The next section allowed us to play withe scale:

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 After that, we were free to play with axis:

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RJacobs_tfb_242-fall20_Page_08

 

Then we added design elements:

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For our final application, we were able to incorporate images:

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Color System:

black
white
purple
orange
typebookred

#000000

#ffffff

#7c1261

#e55819

#8f191b

aaronsiskind-mockup
tfb-Mock-up_Brochure_21x21_4

Contact

Email: art@racheljacobs.com
Instagram: @rachel.draws

© Rachel Jacobs 2023
Artist & Graphic Designer